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Entertaining yourself


by Anne Bothwell 28 Dec 2007

It’s no big surprise that more of us are using cell phones and the internet to watch television, or broadcasting our own music, videos, or blogs online.  What is startling is how quickly we are forming new habits. A  new-media survey conducted by Deloitte & Touche found that the number of people using their phones […]

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It’s no big surprise that more of us are using cell phones and the internet to watch television, or broadcasting our own music, videos, or blogs online.  What is startling is how quickly we are forming new habits.

new-media survey conducted by Deloitte & Touche found that the number of people using their phones as entertainment devices has increased by 50 percent since the firm’s last survey — eight months ago.

“The State of Media Democracy” is the survey’s title. Judging from these figures,  the democratization of the entertainment media, at least, is thriving:

More than half of consumers are making their own music, videos and other entertainment content online; 32 percent consider themselves “broadcasters” of their own content, and almost 70 percent say they are listening to or watching to home-made content.

The upside: DIY all the way. All those great videos, brilliant pieces of music that would never be created, let alone seen, just a few years ago.

One challenge: keeping track of it all. How will the best and most interesting of what we’re creating rise to the surface?

Could be social networking: 54 percent of those surveyed say they’re using it.  But is that just this minute’s answer?  The next Facebook, the next YouTube or iPhone is surely right around the corner.

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