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By their serifs ye shall know them


by Jerome Weeks 29 Jan 2008

Because we’re all font-savvy word processors these days (Copperplate! Bodoni! Zapf!), it has become a standard feature during an election year, but still fun: A newspaper runs a typographic review of the candidates’ official logos and bumper stickers. Here’s the Boston Globe’s. I disagree about the rising sun in Barrack Obama’s logo; Sam Berlow and […]

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Because we’re all font-savvy word processors these days (Copperplate! Bodoni! Zapf!), it has become a standard feature during an election year, but still fun: A newspaper runs a typographic review of the candidates’ official logos and bumper stickers. Here’s the Boston Globe’s. I disagree about the rising sun in Barrack Obama’s logo; Sam Berlow and Cyrus Highsmith (both with the Font Bureau in Boston) think it makes the whole package look like a “hot new Internet company.” Nothing against the candidate or the general design; I think it’s definitely one of the best of the bunch. But that sun reminds me of some herbal tea or organic hair product. Or even a pharmaceutical company trying to look new-agey and beneficent.

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