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Soft … Softer … Softer Still … Nope, It’ll Happen Monday


by Jerome Weeks 24 Oct 2008

Don’t crack the champagne bottle across the bow of Legacy Books just yet. Word comes from marketing head Kyle Baker that the Plano bookstore’s ‘soft launch’ this weekend has become the Plano bookstore’s ‘soft launch’ on Monday. Computer glitches, it seems — the kind that prevent electronic transactions. They won’t get fixed until Sunday. Which […]

CTA TBD

Don’t crack the champagne bottle across the bow of Legacy Books just yet. Word comes from marketing head Kyle Baker that the Plano bookstore’s ‘soft launch’ this weekend has become the Plano bookstore’s ‘soft launch’ on Monday. Computer glitches, it seems — the kind that prevent electronic transactions. They won’t get fixed until Sunday.

Which is why — hey, this actually makes sense — retailers have ‘soft launches’ in the first place.

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